Specsavers has signed a six-figure deal to sponsor the national weather reports in the STV regions. Specsavers, which has stores across UK, Europe, Australia and New Zealand has recently sponsored Channel 4’s How to Look Good Naked and The TV Book Club, but this latest deal represents the first regional sponsorship of its kind for the optician. STV’s national weather report commands a nationwide audience. Previous sponsors have included Esure Insurance, Sheila’s Wheels and Powergen.
Jon Crocker, group head at Specsavers’ creative department said: “Specsavers has produced an animation that is really appealing and a fun reminder of the importance of visual health.”