Hollis Sponsorship Bulletin

Event branding specialist Icon has been appointed as the principal signage provider for The 2010 Ryder Cup at The Celtic Manor Resort, Newport, Wales  at the beginning of October.   Icon will be responsible for delivering elements of the event’s look, along with the entrance feature, on-course branding and general signage.
 Icon’s agreement with Ryder Cup Ltd also requires the company to provide similar services at The 2014 Ryder Cup which will be held at Gleneagles Hotel in Scotland.
 Andrew Hodson, Sales and Marketing Director for Icon, said: “We are delighted to be involved with such a prestigious international event, seen by many as the pinnacle of the golfing calendar.  With only three months to go, our initial planning and surveying is well underway and we are working closely with Ryder Cup Limited to ensure that we meet all the necessary deadlines.  
 “It is vital that the course signage really brings the event and Ryder Cup partners’ involvement to life, not only for those attending, but also for the international television audience that this event attracts.”
 Icon has also worked at The Ryder Cup at Valderrama in Spain in 1997 and 2006 at The K Club in Ireland.  More recently the company has supplied signage and branding solutions at the Dubai World Golf Championship and continued its long term involvement with the BMW PGA Championship at Wentworth Club.

Ryder Cup Europe has secured HP, the world’s largest technology company, as Official Networking Sponsor of the 2010 Ryder Cup to be played at The Celtic Manor Resort in Wales from October 1-3.

HP will provide The 2010 Ryder Cup with a unified wired and wireless network infrastructure to ensure internet access to all areas of The Ryder Cup complex, including the Tented Village, Hospitality Pavilions, Business Centre, Media Centre and the Team Rooms of both Europe and the United States.

The 2010 Ryder Cup will attract more than 200,000 golf fans to the City of Newport, as well as a global television audience of millions, and HP will service the needs of the corporate guests and media operation during the week.