Limelight Sports and the Royal Parks Foundation have renewed their partnership agreement to deliver the Royal Parks
Foundation Half Marathon for a further five years. The partners will also work closely to secure sponsor rights for the race.
The half-marathon is a major annual charity fundraising event, which since its creation in 2008 has helped to raise an estimated £11 million for 365 UK based charities, large and small.
Commenting on the new agreement, Sara Lom, Chief Executive of The Royal Parks Foundation said, “We are delighted to be extending our agreement with Limelight Sports. They have been crucial to the success of the event and their enthusiasm and dedication has been a big factor in enabling the event to grow and develop into one of the most popular races in the running calendar”.
Craig Dews, CEO of Limelight Sports said, “The Royal Parks Foundation Half Marathon has been a flagship event for us. The Royal Parks Foundation’s progressive approach and aspirational targets have challenged us to create an event that delivers a very high quality, premium experience for the runners and our partners. Over the next five years we will be looking at even more innovative ways of building the reputation and status of the event’”
In March, Limelight picked up three awards at the Hollis Sponsorship Awards including Sponsorship Agency of the Year (small to medium).