Travel group Monarch is to be this summer’s lead sponsor of the English Heritage and Tatton Park Picnic Concert Series.
The picnic concert series, which take place at Kenwood House (Hampstead) between 26 June and 21 August, Audley End (Saffron Walden) between 10 July and 01 August, and at Tatton Park (Cheshire) on 31 July and 01 August, are set play host to fifteen events, featuring world famous artists such as Blondie, Rufus Wainwright, Diana Krall, Jamie Cullum, Jools Holland and Will Young, as well as the Last Night of the Proms and the Hallé Orchestra presented by Myleene Klass.
The agreement, which has been negotiated by IMG on behalf of English Heritage and Tatton Park includes all pre-event online and offline marketing plus onsite branding and activation.
Commenting on the sponsorship agreement, Managing Director of Monarch Flights and Holidays, Tim Jeans said, ” The on-site activation of the sponsorship will support Monarch’s overarching summer campaign, ‘Summer goes further with Monarch’ which plays to the strengths within the travel group and the recent extension of the Monarch brand into holidays and hotels. The pre-event and onsite activity will also enable Monarch to target its core 35+, ABC1 demographic.”