Barclaycard has signed up for the fourth year running to sponsor the Mayor’s Thames Festival in 2010. The 2010 festival will be delivered in partnership with Barclaycard Freedom, Barclaycard’s new retail reward programme which launched in March.
The Mayor’s Thames Festival is London’s largest free arts festival, attracting over 800,000 people in 2009. A two-day outdoor celebration of London and its river, the festival is a vivid mixture of music, dancing, carnival, feasting, river races and street arts. This year the festival will take place on 11th and 12th September, in the public open spaces between the London Eye and Tower Bridge.
Barclaycard first sponsored the festival in September 2007 to publicise the launch of the Barclaycard OnePulse card. Following the success of that campaign, Barclaycard then renewed its sponsorship in 2008 and 2009. Dan Mathieson, Head of Sponsorship at Barclaycard said: “We are delighted to continue our partnership with the Mayor’s Thames Festival – it’s wonderful to be associated with this truly memorable event that just gets better and better, and that Londoners enjoy so much”.