IMG Sports Media, a division of global sports and media company IMG Worldwide, has been appointed to represent the World Snowboarding Championships (WSC).
The agreement will see IMG Media handle all international media and sponsor agreements for the 2012 World Snowboarding Championships, to be held in Oslo. IMG Media will work in partnership with WSC to distribute the championships to broadcasters across the world and to conclude deals with the leading brands in Snowboarding. The Municipality of Oslo has secured the event by providing a financial guarantee.
The World Snowboarding Championships is the pinnacle event of the TTR Snowboarding World Tour (TTR) and the World Snowboard Federation (WSF). Ticket to Ride (TTR) is the world’s largest collaboration of independent freestyle snowboard events working together to create a global rookie-to-professional tour. The riders start qualifying in January when the TTR World Tour takes off with the six star Burton European Open competition in Laax, Switzerland.