The London Nocturne, the elite, night time inner city cycling event, has signed a new three year title partnership with IG Markets, a world leader in the provision of Contracts for Difference and part of IG Group.
The sponsorship extends IG Markets commitment to cycling, following its recent sponsorship of Team Sky. The IG Markets London Nocturne takes place on the 11 June 2011 at Smithfield Market and will feature the IG Markets Team Challenge, providing businesses the chance to race against each other in an adrenalin fuelled competition. The format will simulate the trials of the Tour de France as teams compete for points across sprint, time trial and criterium disciplines before coming together in a team relay.
Over 25,000 people have attended the Nocturne Series since its inception in 2007, which won a Visit London Sports Tourism Award for innovation in 2007. Tim Howkins, Chief Executive of IG Group, commented: “Cycling is currently going through a renaissance and we believe it has a specific appeal to our target audiences. We hope that our commitment to the event will help deliver the sport to a more mainstream audience whilst helping IG Markets promote its products to a growing audience.”
James Pope, Founder of the Nocturne Series said: “With the support of IG Markets we are aiming to develop the London Nocturne into the leading criterium event in the world over the next three years. The new partnership has helped secure Sky Sports as the host broadcaster and the London Nocturne will be televised for the first time this year.
“We will be bringing in riders from World Tour teams to take on the top British riders so that we can give everyone with any interest in cycling, from hardcore fans to people that commute on their bike, the chance to see some of the world’s best riders in action in the heart of the City of London.”
For full details on all the races and attractions and to enter the IG Markets Team Challenge please visit www.londonnocturne.com