Hollis Sponsorship Bulletin

The Hollis Sponsorship Awards judging team is delighted to announce the shortlist for the Sponsorship Innovation of the Year category, the winner of which will be announced at the Hollis Sponsorship Awards Gala Dinner

on March 27th. On the shortlist are: Betfair for its Betfair Bum-vertising campaign, the BP Portrait Award 2011, TRESemme and Next Top Model and the VIY – Volunteer It Yourself campaign which is sponsored by A4E, V,

Wickes and Pimlico Plumbers. The four candidates were was selected from the shortlisted entries and were campaigns which the judges deemed had introduced eye-catching innovations and solutions to their campaigns and the

industry.

With just a month to go before the Gala Dinner on March 27th, tables at the London Marriott Grosvenor Square event are selling extremely well. To avoid any disappointment, please email us now with your requirements or

book online at www.sponsorship-awards.co.uk. We would be pleased to reserve and hold tables/places for one week.

With entries up 40% on last year, judges faced a daunting task arriving at the just-launched shortlist for the 2012 Hollis Sponsorship Awards. The shortlist presents some of the UK’s top companies and rights holders working within the industry but as importantly smaller, niche organisations using sponsorship in the most creative, innovative and dynamic ways. To view the shortlist, please visit www.sponsorship-awards.co.uk

The new Digital Activation category unsurprisingly attracted the greatest number of entries again from large sports bodies through to smaller charitable organisations using new media in the most effective ways. Winners and shortlisted entries will be celebrated at the Gala Dinner on March 27th at the London Marriott Hotel Grosvenor Square. For more details on attending, please click here.
Please note that tables are selling very quickly and the event always sells out.
The Hollis Sponsorship Awards organisers are delighted to announce that two new sponsors are joining them this year. London law firm Farrer & Co (http://www.sponsorship-awards.co.uk/farrer-co) has signed as sponsor of the Brand Sponsorship category. Farrers is a leading London law firm, with extensive experience of working with rights holders, sponsors and agencies in the sponsorship industry, including sports governing bodies, museums and galleries, charities, broadcasters, publishers and many other commercial and financial organisations.
Alastair Cotton, associate at Farrer & Co, said: “We are delighted to be sponsoring the Hollis Sponsorship Awards, especially in the year when the number of categories has been expanded and redefined.”
Huggity has signed as sponsor of the Digital Activation categories. The company has developed a new post event marketing tool which allows brands to extend their exposure and maximize and measure ROI on event marketing spend by recreating the excitement of the fan experience online by engaging on social media channels, after the event. The marketing tool will be showcased at the Gala Dinner on March 27th. For more information, please visit http://www.huggity.com.
New sponsors join our roster including ICON, Marketlink Research, SMG Insight, Inkerman and the European Sponsorship Association and our partners. For more information on our sponsors and partners plus information on partnering the Awards, please visit http://www.sponsorship-awards.co.uk/sponsors-and-partners

Final deadline for the Hollis Sponsorship Awards is almost upon us – Monday 23rd January 2012. These highly-prized Awards champion the excellent work of rights holders and sponsors across the sponsorship industry and help to create benchmarks for others to aspire to.

The Awards recognise excellence and effectiveness across every sector no matter what the budget. Winning a Hollis Sponsorship Award is a ringing endorsement of a campaign conducted to the highest specification – a stamp of approval from the industry and a fantastic pat on the back to all the members of the team.

This is your opportunity to demonstrate just how effective your sponsorship campaigns are/have been in achieving both the client and the rights holder’s objectives – whether that might be selling product, increasing visibility, changing brand focus, motivating staff, engaging stakeholders, etc.

Please note that new categories have been added this year, so please take time to consider the most appropriate one for your campaigns.

For full information on the Awards and how to enter, please visit www.sponsorship-awards.co.uk or email info@sponsorship-awards.co.uk

Happy New Year from the Hollis Sponsorship Awards team.

We are sure you don’t need it but just a gentle reminder that we are two weeks away from final deadline for the 2012 Hollis Sponsorship Awards. Full details can be found at www.sponsorship-awards.co.uk. If you need any assistance with criteria or category selection, please do not hesitate to get in touch by emailing info@sponsorship-awards.co.uk or ring us on 020 8891 1067.
The Awards recognise excellence and effectiveness across the spectrum of the industry and entries are sought from clients, rights holders and consultancies. We also have categories dedicated to consultancies and individuals working in the industry.
If your campaign achieved great results, using the most creative methods and you have evidence in black and white, then you should start working on your submissions today. We look forward to hearing from you.

December 16th is early bird deadline for the Hollis Sponsorship Awards 2012. Entries on or before this date will benefit from a discount on the entry fee. Entries will be accepted until end of play on the 23rd of January 2012.
The Hollis Sponsorship Awards reward and recognise the very best campaigns in across all sectors of the UK sponsorship market and internationally. To ensure that your great work receives the recognition it’s due, please visit www.sponsorship-awards.co.uk to start working on your entries. Please note that we have added new categories this year and adapted others to reflect developments in the marketplace so do take a little time to consider which categories best fit the bill.
These Awards are true industry awards being judged by industry specialists with in depth knowledge of each industry sector. The Awards Dinner to celebrate the shortlisted and winning entries will take place on March 27th 2012 at the London Marriott Hotel Grosvenor Square. Places can be reserved now.
If you need any further information, please contact us on info@sponsorship-awards.co.uk.

This week on www.sponsorship-awards.co.uk we are showcasing the Sponsorship of the Year Trophy winning entry British Gas. To view the case study, simply click here. We will be adding other winning and shortlisted entries over the next week so please keep checking back.
First deadline for the Hollis Sponsorship Awards is the 16th of December with the absolute final deadline on the 23rd of January. For full details, please visit the site. Please be aware that we have added new categories and amended others. The Media category for example has been split out into three – TV Sponsorship, Print & Radio Sponsorship and Digital Activation.
For those who have not attended previous Sponsorship Awards Gala Dinners, please click here for a short video which will give you a taster of the evening with some comments from guests.
We are pleased to announce that we have two new partners – UK Sport and iSportConnect with whom we have linked up as a media partner. Full details on site.

Responding to change within the sponsorship industry, the Hollis Sponsorship Awards team has added and adapted a number of its categories. The biggest change is the expansion of the media category to reflect development across all media including digital – entrants can now enter TV Sponsorship, Print and Radio Sponsorship and Digital Activation. Within the cultural arena, we have split Entertainment & Event Sponsorship out of Arts Sponsorship to give these projects their own distinctcategory.

Please visit http://www.sponsorship-awards.co.uk/categories to review all the categories. If you need any assistance, please do not hesitate to contact us either by email(info@sponsorship-awards.co.uk) or call us on 020 8891 1067.

The build-up to the Hollis Sponsorship Awards 2012 is underway. And this year we have expanded the number of categories companies can compete for. Innovation, Entertainment, Digital and Green sponsorship all feature more prominently this year, reflecting recent developments in the sponsorship business.

“The Hollis Sponsorship Awards have stood the test of time – and come to be recognised as the Oscars of the industry,” said organiser Rosemary Sarginson. “But there have been many changes in the profile of the sponsorship sector and we want to reflect that. We’re anticipating that this will trigger a wave of new entrants, ensuring that we recognise the very best in our business.”

The biggest change is the expansion of the media category to reward developments across all media including digital. “But we’ve also looked at Arts,” adds Sarginson. “By adding an Entertainment and Events category we can now cover everything from MTV to Mozart and T in the Park to the Tate Gallery.”

Efforts have also been made to expand the scope of key categories. We want to see more entries in areas like Green and Learning, which is why we have rebranded those categories away from Environment and Education. We also want to inspire people which is why we’ve added an Innovation Award.

The Hollis Sponsorship Awards team is delighted to welcome back all its partners – Arts & Business, Artista, the European Sponsorship Association, the Incorporated Society of British Advertisers, the Public Relations Consultants Association, Sport England and the Sport + Recreation Alliance. And our sponsors Icon, Inkerman and SMG Sports Marketing. Details on all these companies and organisations can be found under the Sponsors & Partners tab and by clicking on their logos. We do have a number of sponsorship opportunities still available so please do click on the Sponsors & Partners link.

You can start preparing your entry now and have until mid December to enter on the Early Bird rate and until mid January for the Final Deadline. The shortlisted and winning entries will be celebrated at our Gala Dinner on March 27th 2012 at The London Marriott Grosvenor Square. Key dates for your diary are: Early Bird Deadline: December 16th 2011. Final Deadline: January 23rd 2012.

For all information on the Awards, please visit www.sponsorship-awards.co.uk. Please do not hesitate to contact us if you have specific questions or if you need help selecting a category. Email: info@sponsorship-awards.co.uk. Phone: 020 8891 1067.

It’s a week to go before the deadline of the Hollis Sponsorship Awards, the awards which, for 16 years, have recognised and rewarded the very best in sponsorship in the UK and internationally. Entering the Awards could not be simpler, just log on to www.sponsorship-awards.co.uk and register. All the information you might need is on the website, but if you have any specific questions, please do not hesitate to contact the team at info@sponsorship-awards.co.uk or ring us on 020 8891 1067

First Deadline:  December 17th 2010
Fee:  £170 + VAT @ 17.5%
Final Deadline:  January 18th 2011
Fee £185 + VAT @ 20%
Word Count:  1200
Upload to www.sponsorship-awards.co.uk  from December 13th 2011 
All entries will be submitted online this year.  We’ve created a level playing field – don’t waste any time on how your entry looks – it’s very much the words that count.  Please prepare your entries offline in a user-friendly font in Word ( making sure that you save a copy on your system) and create four illustrations to upload – these can be composites of illustrations but must not exceed 5MB  in jpg or pdf format.
Step 1: Log on to www.sponsorship.awards.co.uk
Step 2:  Click on Categories and Criteria
Step 3:  Read Winning Tips For Entrants
Step 4:  Prepare entry offline in word and illustrations.
Step 5.  Proceed to Registration to download form.
Step 6.  Upload to www.sponsorship-awards.co.uk  from December 13th 2011