Professional basektball club, Guildford Heat, is seeking a headline sponsor for the 2010/2011 season.
The sponsorship deal will involve brand visibility on Sky TV, local and national media coverage, online branding opportunities and a strong brand profile at home and away games. The sponsor’s logo will be on all player shirts for home and away strips and the sponsor’s name will be in the Guildford Heat title, just as through One Health’s sponsorship of Sheffield Sharks, the team is now call One Health Sheffield Sharks.
In addition, as part of the Heat’s work in the community to help tackle obesity and anti-social behaviour, the Heat’s sponsor will gain brand exposure in primary schools and secondary schools throughout Surrey, Hampshire and Berkshire. Last season, the Heat worked with over 10,000 children throughout the region, offering basketball coaching and mentoring as well as educating them about healthy lifestyles through its Hoops 4 Health programme.
The Heat is a registered charity and is clubmarked (the sporting equivalent of ISO9000). The sponsor will also become title sponsor in the Heat in the Community Programme, delivered by the Heat Charity Foundation
Alan McClafferty, chairman of Guildford Heat, commented, “There are twelve clubs in the premier league and we are one of only two who is yet to find a sponsor. There is a perception that Surrey is a wealthy county, with thriving businesses and privileged children and I think this has been a big barrier to us finding a headline sponsor. The reality is that there are huge pockets of deprivation in Surrey which benefit from our programmes and we are running the club as a struggling business.”
For further details, contact Kate Lester, sales and marketing director of the Heat on 01483 812020.