Global Radio’s Heart has secured Sky as sponsor of Heart Breakfast across the network for six months, starting on Monday 4th July. Brokered by Mediacom, the deal is Heart’s biggest ever sponsorship and enables Sky to reach an audience of nearly 3.5 million people each week across 17 regional Heart Breakfast shows on the UK’s largest commercial radio network.
Sportsmedia Broadcasting, provider of bespoke radio sports bulletins and sister company Businessmedia have renewed their agreement with Global Radio’s Gold Network to provide it with bespoke sports news and finance bulletins.
Sportsmedia and Businessmedia’s programming will slot into Gold’s network of AM and DAB stations across England and Wales seven days a week. The studio-based broadcasts will also contain live on-site reports from major sports events and interview clips with a who’s who of sport. The Finance bulletins will feature expert comment from leading financial commentators and analysis of markets from housing to oil.
The bulletins will be supported by Sportsmedia’s sponsorship clients whose messages will be embedded within the editorial environment of each bulletin.
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