Sports marketing agency Fast Track has been appointed by the FEI to promote New York-based designer Reem Acra and her title sponsorship of the Reem Acra FEI World Cup™ Dressage. With a royal following and a high profile clientele, Reem Acra’s creations have been seen on red carpets around the world and worn by A-list celebrities.
Fast Track has been tasked with implementing a global media strategy around the series. The agency already works with the Fédération Equestre Internationale (FEI), the international governing body for equestrian sport as well as HSBC to deliver international PR and communications for the HSBC FEI Classics ™, the world most prestigious Eventing series. .
FEI Director Dressage and Para-Equestrian Dressage, Trond Asmyr said: “Fast Track has a strong history of promoting equestrian events, and we are delighted to be working with them to generate awareness of the Reem Acra FEI World Cup Dressage in an exciting, impactful way.
“The Reem Acra FEI World Cup Dressage is the perfect opportunity to showcase the synergies between the style and elegance of the sport of Dressage and Reem Acra’s collections on an international stage.”
Andy Westlake, CEO at Fast Track, added: “There is a great opportunity to communicate with the luxury market through the world of equestrian sport and our international reach will enable us to target all the key territories around the world.”