Hollis Sponsorship Bulletin

Jack Wolfskin has signed as presenting sponsor of the  2010 Emirates Cup. The Germany-based outdoor equipment specialists will have significant exposure on the LED inventory as well as additional presence in and around the Emirates Stadium when hosts Arsenal, AC Milan, Celtic FC and Olympique Lyon lock horns in one of football´s pre-season tournaments on July 31st and  August 1st.
Stefan Fueg, Kentaro´s Global Head of Sponsorship, said:  “The Emirates Cup Presenting Sponsorship Package guarantees unique exposure and will further boost Jack Wolfskin´s brand awareness in the United Kingdom and all over the world.”
Jack Wolfskin is one of the largest provider of functional outdoor clothing, footwear and equipment in Europe and the largest franchiser in the German specialist sports retail market. There are more than 300 franchise stores and 2,400 sales locations throughout Europe and Asia. In August, the company will open London’s first Jack Wolfskin store in Westfield.
 “As we will keep making consistent and increased investments in raising our brand recognition, the initial partnership with the Emirates Cup plays an important role in promoting the Jack Wolfskin brand in the UK,” said Manfred Hell, Managing Director of Jack Wolfskin GmbH & Co.