Kellogg’s Special K has signed a deal to be the new sponsor of Desperate Housewives. Its Chocolate and Strawberry variety of breakfast cereal will feature as the official sponsor of the popular TV show on C4 and E4 from September with re-runs of Series 6 and then from October when season 7 will begin.
Sarah Cumming, senior brand manager for Special K, said: “Desperate Housewives is a perfect fit for the Special K brand and to raise awareness of our chocolate and strawberry variety which is aimed at shape watching women who want a delicious low fat treat.”
The sponsorship will begin from September 13th to late December 2010 , then restarting for part 2 of season 7 in early March 2011 and was negotiated by Maria Donaldson of Carat Sponsorship.
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For more information or images please contact Louise Davies in the Kellogg’s Press Office on 0151 869 5500.