Hollis Sponsorship Bulletin

Special K’s Chocolate and Strawberry variety of breakfast cereal will feature as the official sponsor of the popular TV show Desparate Housewives on C4 and E4 from September with re-runs of Series 6 and then from October when season 7 will begin.

In keeping with the storylines from Wisteria Lane, the Special K idents throughout the programme created by Leo Burnett London, will centre around a “delicious secret worth knowing” and shows the lengths women go to find out how others manage to look so great – in this case Special K is their secret.

Sarah Cumming, senior brand manager for Special K, said: “Desperate Housewives is a perfect fit for the Special K brand and to raise awareness of our chocolate and strawberry variety which is aimed at shape watching women who want a delicious low fat treat.”

The sponsorship is running from September 13th to late December 2010 , then restarting for part 2 of season 7 in early March 2011 and was negotiated by Maria Donaldson of Carat Sponsorship.

Kellogg’s Special K has signed a deal to be the new sponsor of Desperate Housewives. Its Chocolate and Strawberry variety of breakfast cereal will feature as the official sponsor of the popular TV show on C4 and E4 from September with re-runs of Series 6 and then from October when season 7 will begin.

Sarah Cumming, senior brand manager for Special K, said: “Desperate Housewives is a perfect fit for the Special K brand and to raise awareness of our chocolate and strawberry variety which is aimed at shape watching women who want a delicious low fat treat.”

The sponsorship will begin from September 13th  to late December 2010 , then restarting for part 2 of season 7 in early March 2011 and was negotiated by Maria Donaldson of Carat Sponsorship.

Notes to editors:
For more information or images please contact Louise Davies in the Kellogg’s Press Office on 0151 869 5500.