Online and home shopping retailer Littlewoods, part of the Shop Direct Group, is the sponsor of ITV’s new entertainment format, Superstar, in a package conceived in partnership with Carat.
The deal, negotiated by ITV Commercial and Carat on behalf of Littlewoods, includes broadcast, online and mobile sponsorship.
The sponsorship began on Saturday 7th July 2012, in parallel with the programme launch at 7.25pm on ITV1.
Superstar is a new ITV series following Andrew Lloyd Webber on his nationwide talent search to find the rock superstar. The winner’s life-changing prize will be the leading role in a new arena tour of the legendary rock opera Jesus Christ Superstar which will open at London’s O2 arena. Auditions have taken place across the country and the most promising new talent will go through to the live shows when the British public decide who they want to be their next Superstar. Amanda Holden will host the series, and Dawn French and Jason Donovan will join Andrew as judges for the live shows.
Rob Honeywood, Sponsorship Manager, Carat said: “This fully integrated sponsorship is a fantastic opportunity for Littlewoods to connect with their target market as ITV debuts its new Saturday night with a strategic sponsorship programme that will connect with consumers at every touch-point from TV and online to mobile.”