Posts Tagged ‘Carat Sponsorship’

Littlewoods Sponsors Superstar On ITV1

Friday, July 13th, 2012


Online and home shopping retailer Littlewoods, part of the Shop Direct Group, is the sponsor of ITV’s new entertainment format, Superstar, in a package conceived in partnership with Carat.
The deal, negotiated by ITV Commercial and Carat on behalf of Littlewoods, includes broadcast, online and mobile sponsorship.

writing proposal

The sponsorship began on Saturday 7th July 2012, in parallel with the programme launch at 7.25pm on ITV1.
Superstar is a new ITV series following Andrew Lloyd Webber on his nationwide talent search to find the rock superstar. The winner’s life-changing prize will be the leading role in a new arena tour of the legendary rock opera Jesus Christ Superstar which will open at London’s O2 arena. Auditions have taken place across the country and the most promising new talent will go through to the live shows when the British public decide who they want to be their next Superstar. Amanda Holden will host the series, and Dawn French and Jason Donovan will join Andrew as judges for the live shows.
Rob Honeywood, Sponsorship Manager, Carat said: “This fully integrated sponsorship is a fantastic opportunity for Littlewoods to connect with their target market as ITV debuts its new Saturday night with a strategic sponsorship programme that will connect with consumers at every touch-point from TV and online to mobile.”

Saab Signs Pop-Up Cinema Deal With The Nomad

Friday, April 8th, 2011


Saab has signed a headline sponsorship of a brand new cinema opportunity: The Nomad – Driven by Saab, a deal negotiated on their behalf by Carat Sponsorship with Pearl & Dean acting on behalf of Nomad Cinema.

The Nomad, a joint venture between The Lexi Cinema and Screen on The Green, is a roaming pop-up cinema experience set to tour 150 sites across the UK. Throughout the year an eclectic selection of inspiring, cult and guilty pleasure films, will be screened in locations both indoor and out, from castles and abbeys to theatres, ballrooms and country house estates.

As part of the package developed by Carat Sponsorship, Saab will also be showcasing a series of themed film events, bringing to life and celebrating its ethos of Independent Thinking, Swedish heritage and its spirit of innovation.

The the first major screening takes place at York Hall on May 20th and across the year the events are expected to attract more than 130,000 film lovers. Carat Sponsorship and Saab will be working closely with The Nomad to jointly market these events using a variety of traditional and more unconventional promotion.

Andy Beirnacki National Communications Manager at Saab commented:
“The Nomad is an exciting and engaging new way to experience cinema and sits well with Saabs own culture of challenging convention, so we’re pleased to be involved in this

innovative new venture.”

LEGO To Sponsor Strand On Nick Toons

Wednesday, February 23rd, 2011


LEGO CITY is further developing further its relationship with Nickelodeon by sponsoring a strand running every weekday evening on Nick Toons in a deal by Carat Sponsorship.
Nick Toons has created humorous five and ten second CGI animations for the campaign, a first for LEGO CITY, which will run in and out of programming and ad breaks on the strand and will be on air on weekday evenings between 6 and 8pm. The sponsorship went live last Friday, February 19th.
Nick Toons has also created a microsite which will sit within Nick.co.uk which will give kids the opportunity to engage and interact with the LEGO CITY products – and give kids the chance to win prizes.
The deal was brokered between Julia Scales (Sky Media), Robert Honeywood (Carat Sponsorship) and Laura Di Bonaventura (LEGO).
The campaign will run in two bursts: from the 19th of February to the 3rd of April, and then later this summer.

Nivea Signs Two-Year Sponsorship With ‘This Morning’

Tuesday, October 5th, 2010


Skincare brand NIVEA began its sponsorship of ITV1’s flagship daytime show ‘This Morning’ today October 4th. The package, negotiated by ITV Commercial and Carat Sponsorship’s Maria Donaldson on behalf of Beiersdorf UK Ltd., who own the NIVEA brand, includes broadcast, online, interactive, mobile and licensing.
Kirsten Gillard, Deputy Sponsorship Controller, ITV said: “This Morning is one of our most sought after daytime programmes and we are delighted to announce that NIVEA will be committed for the next two years.  The duration and consistent scheduling will act as the perfect platform for Nivea allowing for detailed communication and further activation via the wide expanse of platforms incorporated within this deal”.
Nicolo Pome, Marketing Director at Beiersdorf, said: “This provides a great opportunity to engage consumers with our Feel Closer platform, tapping into the emotional connection the show has with UK women and creating a greater understanding of what the NIVEA brand stands for today.

LEGO Launches 3D Promo To Support Cinema Sponsorship

Tuesday, July 20th, 2010


LEGO has launched its first 3D cinema ad this week in support of its LEGO Toy Story range, as part of its ongoing sponsorship of Kids AM at VUE Cinemas – now in its third year.

A longstanding supporter of cinema, LEGO has embraced the 3D format with a new creative animating their LEGO Toy Story mini-figures in 3D.  By adding a 3D element to its cinema commercial format, LEGO is aiming to increase value and impact for cinema goers, as well as increased standout and engagement for the brand.

The ad will run in Pearl & Dean cinemas with Toy Story 3, tying the launch of the new range of toys with the release of one of this summer’s most eagerly anticipated family movies and demonstrates the flexibility of cinema as a sponsorship environment in allowing different creative executions to tie in with specific films.

The campaign was the brainchild of Fiona Wright, Marketing Director of LEGO UK, with the support of Carat Sponsorship’s Rob Honeywood and Pearl & Dean’s Joe Copeman.

UTV Pitch Signs Nivea for Men as 2010 World Cup Partner

Wednesday, April 7th, 2010


In a six-figure deal negotiated by Carat Sponsorship, UTV Pitch, the sales house of men’s media brand talkSPORT, and Europe’s top-circulating sport magazine Sport, signed a agreement with skin and beauty care company Beiersdorf for the brand Nivea For Men to be an official partner of talkSPORT’s 2010 FIFA World Cup coverage.

The deal, which was negotiated by Charlotte Pilkington at UTV Pitch and Krane Jeffery, Sponsorship Director at Carat Sponsorship, will encompass all the platforms available under the UTV Pitch banner – talkSPORT, talkSPORT Magazine, talkSPORT.net and Sport magazine, and runs until the end of the 2010 FIFA World Cup in July.

The association is being used to promote Nivea For Men’s status as the Official Men’s Grooming Supplier to the England Team which was announced in February.  The campaign includes a range of features and promotions on-air leading up to the 2010 FIFA World Cup that will tie into the Nivea For Men’s strapline for the campaign ‘Preparation is Everything’.  Additional features will run around talkSPORT’s coverage of England’s 2010 FIFA World Cup matches, as well as sponsor credits around all 2010 FIFA World Cup matches.

Sport magazine will run a range of England focused advertorials with the same ‘Preparation’ theme, as well as display ads, a cover wrap and sampling campaign.  The on air and in print content will be replicated online across talksport.net and in the talkSPORT online magazine.

Carat Secures Lego Renewal for Vue

Wednesday, March 10th, 2010


LEGO UK has extended its affiliation with VUE cinemas for the third consecutive year in a deal conceived and negotiated by Pearl & Dean and Carat Sponsorship.  Building on the success of previous years, the brand has renewed its sponsorship with Vue Kids AM between March 2010 and February 2011.
Negotiated by Joe Copeman of Pearl & Dean and Krane Jeffery of Carat Sponsorship, the LEGO UK sponsorship of 2010’s most anticipated family films includes on-screen activity, as well as a strong in-foyer presence with a ‘Chuck Standee’, quad posters and film listings leaflets. Vue’s website will also feature an online promotion on its homepage and an individual LEGO UK landing page.
LEGO UK remains the sole sponsor of Kids AM, screenings which take place at all VUE sites on weekends and half-term holiday mornings, showing recent family films for a discounted cost of 95p per child and adult.