Hollis Sponsorship Bulletin

West Bromwich Albion unveiled Bodog, one of the world’s largest online gaming brands, as its new official club sponsor for the next two seasons earlier this week.
Bodog Europe, the official licensee of the Bodog brand for online gaming in Europe, will officially become club sponsors from July 1 and will have additional high-profile branding at The Hawthorns. The gaming brand will also become the club’s official betting partner.
Patrik Selin, CEO of Bodog Europe, said: “In choosing a sponsorship partner we were looking for a club with a genuine team spirit and we are delighted to have found that in West Bromwich Albion.  In the social media era a sponsorship should be about backing the investment with a return commitment to the club and the fans and we are looking forward to working closely with all parties.”

Calvin Ayre, founder of online betting brand, Bodog, has signed his company up as shirt sponsor of Ayr United.  Commenting on the deal, Ayre stated: “I won’t pretend I know the area well but with a fondness for a drink and in particular Cabrach and Hendrick’s Gin, barely a day goes by without me toasting the local economy in some way. When I heard about this I just couldn’t resist and I hope that between the Bodog brand and myself we can bring some more good times to Ayr United. We have plans to really get behind the team, not just hand over a cheque, and I am looking forward to paying a visit this summer and raising a glass to The Honest Men.”
Hugh Cameron, Commercial Director Ayr United, added: “”It’s great news for everyone connected with Ayr United to have attracted a global brand like Bodog to our club and to the Scottish football league. The substantial financial agreement we secured was, of course, very welcome but we were also aware from our negotiations with the company that we were signing an agreement with a business that has people with a real desire and intention to engage with the club, our supporters and the wider community, and I’m sure in time this will become apparent.”

Bodog, the largest online betting brand in the world, was confirmed last week as the new title sponsor of the Bodog.com World Grand Prix Darts Championship  in a deal negotiated by Nick Hoyle of Essentially.
The poker, casino and online betting website is the new sponsor of the £350,000 event, which will be held from October 4th-10th at the Citywest Hotel Convention Centre in Dublin, Ireland and will be screened live on Sky Sports in the UK and also around the world.
Patrik Selin, CEO of Bodog Europe, the licensee of the Bodog brand in the UK, commented: “We have made some giant strides in establishing the Bodog brand here in the UK recently with our sponsorship with Fulham Football Club and this is another important landmark for us. Darts and Bodog are a perfect fit on every level.”
PDC Chairman Barry Hearn said: “This is an exciting brand which is emerging in the UK and we look forward to working with the team in the coming months.”

The online betting sector’s interest in the Premier League has been further underlined this week with the news that Bodog Europe is to be the exclusive betting and gaming partner at Fulham FC. Commenting, Bodog Europe MD Keith McDonnell said: “We are thrilled to kick off what we are certain will become a long-standing partnership with Fulham. During our discussions, it quickly became apparent that we share a deep commitment to the service and entertainment of our fans and customers. It’s a perfect fit.” 

The sponsorship includes perimeter advertising at Fulham’s Craven Cottage stadium, inclusion in the club’s matchday programme and a presence on www.fulhamfc.com. Bodog Europe will also offer betting services to Fulham’s member database and customers who register at Bodog.co.uk.