BRMB, Birmingham’s hit radio station, has signed as official radio station partner of the LG Arena and The NIA in a two-year deal.
General Manager of The NEC Group’s Arena Division, Guy Dunstan said: “It’s great news that the LG Arena and The NIA have partnered with BRMB. We run two of Europe’s busiest live entertainment and sports venues, selling over 1.5 million tickets to events annually, offering unique and attractive sponsorship opportunities where brands can interact with passionate audiences experiencing world class events.
“We believe the partnership will offer both BRMB listeners and fans of live music an opportunity to enjoy even more of their favourite artists and events,” he added.
The BRMB brand will have prime positioning within the LG Arena and The NIA, brand recognition on websites for both arenas, bespoke promotional emails to targeted databases held by The Ticket Factory and hospitality opportunities at both arenas.
Concert and event goers will benefit from activity pre and post show in forumLIVE at the LG Arena and exclusive promotions and offers on air with BRMB and its sister stations, Beacon, Mercia and Wyvern.
The media sponsorship is the first of ‘second tier’ premium partners being sought by the operator of the arenas, The NEC Group.
Following the successful sponsorship deal of the LG Arena, with global electronic giants LG, Birmingham’s NIA is also seeking a naming rights partner. The 13,000 capacity indoor arena is one of the most successful venues in the UK and would be renamed from The NIA to that of the brand name of the naming rights partner.