This week saw Arts & Business unveil the shortlists for its 31st Awards. With seven categories up for grabs, leading contenders include brands like Barclays, BP, Co-operative Group, Deloitte, Ernst & Young, Qinetiq, Shell and UBS.
Commenting on the line-up, A&B chief executive Colin Tweedy issued a bullish assessment of the arts sponsorship market: “With 300 new sponsorships already in the first quarter of 2009, businesses know that growing their brand share is even more important in a shrinking market and that cultural collaborations provide the best way to do that. We are delighted that in spite of the recession the calibre, variety and ingenuity of this shortlist is as strong as ever.”
Tweedy also outlined his belief that the private sector would “recover from this recession before the public sector. Arts & Business will continue to do all we can to ensure that the private sector’s contribution to the UK’s cultural vibrancy remains at the heart of our economy’s renewal.”
For more on the Awards, visit http://www.aandb.org.uk – or why not take a look at the A&B page on Facebook?