Urban media brand Metro published by A&N Media has created an experiential environment at London’s O2 Arena during this week’s Barclays ATP World Tour Finals. Metro is an official media partner of the event and has partnered with brand experience agency Flourish Creative to engage visitors through a tennis-themed activation that reflects the brand’s urban roots.
The result is Metro Urban Tennis, a twist on mini-golf in which participants score points by hitting tennis balls against and into different targets within a cityscape environment.
Each player has three attempts to get the highest possible score and can also see how their performance measures up to that of tennis legend Greg Rusedski, who posted his score on Sunday (20th November). Pat Cash and Tim Henman will also try their hands during special appearances later this week.
Metro Marketing Executive Camilla Markham said: “As official media sponsor of the tournament, we needed a concept to help create stand-out and Flourish have a done a great job in helping us create a fun and innovative space where visitors can connect to the Metro brand.”