Long-haul airline Virgin Atlantic Airways has reached an agreement with the National Football League (NFL) to become the Official Airline of the 2010 Pepsi Max International Series which takes place at Wembley Stadium this Sunday, October 31st. Returning as the NFL’s charter airline of choice for the second year running, Virgin Atlantic will be hosting the San Francisco 49ers and the Denver Broncos on chartered flights to London for the game.
Virgin Atlantic has extended its relationship to become a UK sponsor of the NFL, benefits of which will include promotions to its Flying Club members to win trips to a 49ers home game in the US and to Super Bowl XLV, which takes place in North Texas in February 2011. The airline will also be sponsoring the NFL’s Saturday Night River Cruise the evening before the Wembley game and hosting a hospitality event for special guests at the stadium. Furthermore, the airline will also receive brand presence at the first-ever NFL Fan Rally, which is taking place in Trafalgar Square on Saturday 30 October.
Marc Armstrong, Commercial Director of NFL UK, said: “We are delighted to be working once again with Virgin Atlantic as we continue to build on the success of our previous International Series games in the UK and expand our portfolio of UK sponsors. Virgin Atlantic is a powerful brand on both sides of the Atlantic and, with this extended relationship, is the perfect partner for the NFL as we continue to grow our presence and fan base internationally.
The International Series game will be broadcast live on Sky Sports in the UK at 5.00 pm GMT and on CBS affiliates in the US at 1.00 pm.