Tennent’s Ups Investment in Scottish Football 

February 9th, 2010
by Rosemary Sarginson


Scottish brewer Tennent’s Lager last week announced its multi-million pound three-year sponsorship of Celtic and Rangers Football Clubs.  Tennent’s has a 35-year history of investment in Scottish football including an 18-year association with the Scottish Cup, the Tennent’s Sixes and most recently as sponsor of the Scotland national team.
Mike Lees, Tennnent’s Managing Director, said on launch: “Football is a national obsession in Scotland and we believe this partnership with Scotland’s biggest and most successful football clubs  takes our long-held strategy of sponsorship and investment in the game to the next level.”

Leave a Reply