M&C Saatchi Sport & Entertainment has appointed Four Communications head of sport Neil Hopkins as director.
Hopkins helped found Four’s Sports, Arts & Sponsorship division in 2005 after eight years at Hill & Knowlton. In his new role, he will oversee the agency’s strategic and creative output ahead of a year in which the agency will work for FIFA World Cup sponsors Coca-Cola and Castrol.
Commenting on the appointment, Steve Martin, CEO of M&C Saatchi Sport & Entertainment, said: “We are delighted that Neil has chosen to join us. Next year will be our biggest year yet and Neil’s experience, creativity and strategic capabilities will be central to our ongoing success”.
M&C Saatchi Sport & Entertainment now employs 28 staff in its London HQ, has an office in New York and opened its Australian office in Sydney last month having won the Qantas account. Further clients include Carlsberg, Orange UK, Powerade, Reebok and TaylorMade Adidas Golf.