HSBC has launched Festival Brazil, the largest-ever project in its global Cultural Exchange programme designed to recognise an understanding of different cultures as an essential part of building international business relationships.
Festival Brazil is an international programme of business and culturally focused activity celebrating the nation that is predicted to be the world’s fifth largest economy by 2025. The centrepiece is Southbank Centre’s Festival Brazil in London – a three-month
festival of the best in Brazilian music, performance, literature and visual arts – created
in partnership with HSBC.
Other programme highlights, across more than ten markets including the UK, USA, South Africa, United Arab Emirates and China, are more than 15 Brazil-focused business events, a bespoke Time Out Guide to Brazilian culture around the world and the launch of a business intelligence report, commissioned from the Economist Intelligence Unit, on Brazil’s economic future.