Starting from this week, WBI Media & Entertainment’s sponsorship brand Hollis is shifting its coverage of the sector online. In doing so, it plans to develop and expand on the work which has been done during the last decade by its monthly publication The Hollis Sponsorship Newsletter.
The decision to go digital is driven by two factors, says WBI Media sales director Duncan Clark. “Firstly, we want to provide more regular updates on this fast-moving sector. So we are shifting from a monthly paper publication to a weekly online bulletin. Secondly, we want to reach all of the new companies and organisations which have made sponsorship a core part of their marketing activities. So we are significantly increasing our coverage of the audience.”
Over the years, Hollis has built up a strong position in the sponsorship market thanks to its Yearbooks, Newsletters and annual Sponsorship Awards – which are viewed as an industry benchmark. Going forward, the new online platform will enable Hollis to develop an even richer dialogue with brands and consultancies in sectors such as arts, media, sport and CRM. Special attention will also be given to commercial developments around London 2012.
“In the first phase, we plan to deliver news and analysis of the sector,” says Clark. “But once the online platform beds in, we will explore ways to increase the volume of case studies, sponsorship data and market insights we can offer.”