Charlie Greenwood, former Head of Strategic Planning at Nike UK, has joined the UK’s leading sports participation agency, Limelight Sports. Greenwood who has also worked for Reuters in London and the US was also the founder and CEO of Equipio.com, the online social shopping network for sports equipment. Greenwood takes up the position of Director of Strategy and Innovation reporting directly to Limelight Sports Group CEO, Craig Dews.
Speaking about his new role, Charlie Greenwood said, “I am absolutely thrilled to be joining such a vibrant and fast growing agency and one which is really beginning to make its mark on the sports marketing industry. The areas in which Limelight specialises are undoubtedly going to be very prominent as sponsorship and sports marketing continue to grow and play an ever increasing role in the marketing plans of major companies and brands. I am excited about the challenges ahead and am looking forward to helping in the continued growth and expansion of Limelight’s services”.
Commenting on the new appointment, Craig Dews said, “We are thrilled that Charlie is joining our team. His marketing expertise and client knowledge will be invaluable to us as we continue to develop our offering to rights holders and sponsors. He has considerable experience in some key areas such as the link between the consumer and the brand and maximising the marketing potential and impact of social media”.
Limelight Sports was named Sponsorship Agency of the Year in the small/medium size agency category at the Hollis Sponsorship Awards in late March. Limelight’s client Nike, won the award for Best Grass Roots Sponsorship for its The Chance campaign and one of the company’s Senior Programme Managers, Sandra Almqvist, won the Barrie Gill Award for Most Promising Young Executive.