High street retailer Currys is the new sponsor of Sky One juggernaut The Simpsons. The electronics chain takes over from Domino’s Pizza – which sponsored the show for a decade before deciding to pull out earlier this year.
Curry’s is hoping to inject some humour into its marketing communications through the new sponsorship – which started at the weekend. The agency responsible for achieving this is M&C Saatchi – which will create sponsorship break bumpers and online branded content.
The sponsorship is part of a multi-platform marketing strategy backed by the tagline We Can Help. The idea of the campaign will be to show how Currys can provide everyday solutions to problems associated with electrical goods. Commenting on the sponsorship, Currys marketing director Anna Burleigh said it “gives us a platform to bring to life our broad range of services in a humorous way.”