The Blenheim Palace International Horse trials, which take place September 9th-12th 2010 recently secured Fidelity International as its title sponsor.
“Blenheim presented the perfect opportunity for our first foray into the world of equestrian sport and we couldn’t ask for a more prestigious event to be associated with” said Rob Fisher, Head of UK Personal Investments at Fidelity International. “Any sponsorship needs to embrace shared values and our clients have a strong interest in equestrianism and the countryside so the sport of Eventing and Blenheim’s location makes it an ideal hospitality and promotional vehicle for us.”.
Adds Mike Etherington-Smith, Chief Executive, British Eventing: “This deal is particularly good news for everybody involved in Eventing because as a BE-owned, flagship event it means the whole sport benefits from new investment and we hope, as a result of being involved in Blenheim, Fidelity’s customers and staff will also become strong advocates of our sport.
“As we approach the Olympics and our sport reaches more enthusiasts, we are delighted that Eventing – and our country’s superb track record in this sport – is being recognised by more non-equestrian organisations. In response, British Eventing and the other equestrian disciplines are now offering Team GBR sponsorship as part of an ongoing wooing of these brands to attract investment and gear up sport, “ Etherington-Smith concluded.