RSS FeedFast Track To Promote Acclaimed Designer Reem Acra And Her Sponsorship Of FEI World Cup Dressage
Sports marketing agency Fast Track has been appointed by the FEI to promote New York-based designer Reem Acra and her title sponsorship of the Reem Acra FEI World Cup™ Dressage. With a royal following and a high profile clientele, Reem Acra’s creations have been seen on red carpets around the world and worn by A-list celebrities.
Fast Track has been tasked with implementing a global media strategy around the series. The agency already works with the Fédération Equestre Internationale (FEI), the international governing body for equestrian sport as well as HSBC to deliver international PR and communications for the HSBC FEI Classics ™, the world most prestigious Eventing series. .
FEI Director Dressage and Para-Equestrian Dressage, Trond Asmyr said: “Fast Track has a strong history of promoting equestrian events, and we are delighted to be working with them to generate awareness of the Reem Acra FEI World Cup Dressage in an exciting, impactful way.
“The Reem Acra FEI World Cup Dressage is the perfect opportunity to showcase the synergies between the style and elegance of the sport of Dressage and Reem Acra’s collections on an international stage.”
Andy Westlake, CEO at Fast Track, added: “There is a great opportunity to communicate with the luxury market through the world of equestrian sport and our international reach will enable us to target all the key territories around the world.”
May 22nd, 2012 at 6:41 pm
Hello,My name is Frances Clow, and I am interested in the worikng student position.I grew up riding and successfully competing in dressage. I graduated from Stanford University in 2008 but am from the East Coast originally. I won the 2nd level Northern California JR/YR championship in 2006 as well as placing in the top three several years in a row at Lendon Gray’s JR/YR festival. I have competed up to third level and consistently achieved scores in the high 60 s and even low 70 s. After graduation, I began worikng in the financial industry of New York City. I recently quit my job in economic consulting to pursue my dream, riding professionally. I have taught lessons to adults and kids alike, was a senior instructor at a riding overnight camp (Pony Farm in Temple, NH), have schooled many horses at the barns I’ve ridden at, and am knowledgeable about all areas of horse care and health. Most of all, I’m a hard worker and am willing to do anything to get back to my dream. Please let me know if you still have a worikng student position available. I’d love to answer any questions you might have. Thank you,Frances Clow