E.ON’s extension to its FA Cup sponsorship, announced last week, is a one-year continuation of the original deal signed in 2006, and will see the energy company continue its involvement in all levels of the game as it continues to support the development of youth football, the women’s game as well as a schools and education programme.
Simon Breakall, E.ON’s Sponsorship PR & Events Manager told the Bulletin that: “A short term deal allows us to meet our short term commercial and brand objectives as we continue to use our partnership with The FA to change the way people view and consume energy. Through campaigns such as the award winning Carbon Footyprint and, more recently, our Great Saves initiative last season, we’ve placed energy efficiency and sustainability at the heart of our strategy and forms part of our wider ambition to move towards a low carbon economy. Over the longer term we are working towards establishing a Group wide sponsorship strategy.”
On signing the deal, Mike Thompson E.ON’s Head of Global Sponsorship, said: “It’s a deal that works for both parties. Our sponsorship of The FA Cup has played a key part in establishing the E.ON business within the UK and we’re looking forward to continuing our relationship with The FA from the very first kick next season.”