The Co-operative Insurance sponsorship of The Scottish Football League will end after this season’s Cup Final on Sunday 20 March 2011 and will not be renewed.
Commenting on the decision, David Longmuir, Chief Executive of The Scottish Football League said: “Obviously I’m disappointed that The Co-operative Insurance sponsorship will end but I fully understand and accept the decision. The company has always been an active and involved partner in what has been a highly successful sponsorship which has allowed us not only to raise the profile of the competition but also that of Scottish football.
“The current contract ends after this season’s Final and we will now be working to secure a new sponsor for the tournament. There’s no doubt after the excitement of last week’s round three games, the Cup offers a great promotional platform at the heart of Scottish football.
“As a strong sponsor of Scottish football, Co-operative Insurance will be missed and I wish them every success in the future.”