British Canoe Union seeks Title Sponsor

January 19th, 2010
by Rosemary Sarginson


The British Canoe Union (BCU) has appointed Oaks Consultancy to secure sponsorship partners to generate supplementary support for the sport, from grassroots through to elite performance and GB Canoeing.

According to Chloe Nelson, the BCU’s marketing manager: “Canoeing is a unique property; there is a type of canoeing for everyone, an increasing participation base of 1.2million, a track record of international medal success and we are in a distinct position to be able to offer a sponsor headline exclusivity to own the whole sport.”

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