Climate Week has secured four major partners to support the national occasion focused on catalysing action against climate change. Aviva, EDF Energy, Kellogg’s and RBS will all be Supporting Partners of Climate Week, which will run from 21st – 27th March 2011. The initiative will work with thousands of organisations around the UK to promote and showcase ways of tackling climate change. It will be run annually and expanded internationally in future years.
Endorsed by Prime Minister David Cameron, the Deputy Prime Minister Nick Clegg, the former US Vice President Al Gore and the former UN Secretary-General Kofi Annan, Climate Week will be promoted via a number of channels, including media partnerships, advertising and PR.
Specialist sponsorship agency Generate has been working with Climate Week to source sponsors and is now focusing the search on a headline partner.
Climate Week has been developed by Chief Executive Kevin Steele, who has experience both in themed weeks and campaigns on climate change. Kevin previously created Enterprise Week, which involves half a million people a year in the UK and 25,000 events in 77 countries. He also led an ethical investment campaign which resulted in a £3 trillion investment group for action on climate change.
Andy Muggleton, Generate Sponsorship Managing Partner, added: “Climate Week is an extremely attractive property, and we have secured some of the world’s most recognisable brands to support the campaign, which will proactively drive a change in the way people think about climate change. Climate Week offers partners a great opportunity to demonstrate their environmental credentials to the business world and mass consumer market, as well as network with government and influential industry leaders.”