International sports marketing group CSM has revealed plans for its global
restructuring and rebranding. The sports agency, which is a division of Chime, will now be known as “CSM Sport & Entertainment” (formerly Chime Sports Marketing). The Group w
ill be headquartered in the UK and will align all existing businesses under the four pillar brand companies: Essentially, Fast Track, Icon & Iluka. This will ensure clear delivery of complementary services across the sports marketing spectrum.
Earlier this month, the first example of the newly structured group, CSM Brazil, was launched in Rio de Janeiro. The Group’s other international offices will also go through the same transition in due course.
As well as looking ahead to opportunities around the 2014 World Cup and 2016 Olympic Games, CSM Brazil has recently won the right to represent the four biggest football clubs in Rio de Janeiro. The joining of Botafogo, Flamengo, Fluminese & Vasco to form the Cariocas group is a milestone in the history of football in the country, with the commercial interest of all four clubs being represented by CSM Brazil.
Jim Glover, Group CEO, CSM Sport & Entertainment, said:
“We continue to build the CSM Sport & Entertainment business and its geographical reach through a combination of organic growth and acquisition.
“Starting this process with our office in Brazil is natural given the country’s upcoming international sporting focus. Our presence in the country has been expanding and it is a great honour to have been chosen to represent Cariocas, the landmark union of the four Rio based football clubs.
“We are excited to continue defining the Group behind the four pillar brands and we aim to embed the structure into all of our current and future offices. This vision will place us at the forefront of integrated sport and entertainment marketing.”
The CSM Sport & Entertainment group comprises 670 employees worldwide across 15 offices in 13 countries including: Abu Dhabi, Adelaide, Auckland, Cape Town, Doha, Dubai, Glasgow, Hong Kong, London, Madrid, Melbourne, Moscow Paris, Rio de Janeiro and Tokyo. The client list includes globally recognised rights holders, brands and organisations across more than 40 sports.
• Rights sales and athlete management
• Consultancy, events and PR
• Event bidding
• Branding and brand experience
• Major event services, logistics and hospitality