Hollis Sponsorship Bulletin

International sports marketing group CSM has revealed plans for its global

restructuring and rebranding. The sports agency, which is a division of Chime, will now be known as “CSM Sport & Entertainment” (formerly Chime Sports Marketing). The Group w

ill be headquartered in the UK and will align all existing businesses under the four pillar brand companies: Essentially, Fast Track, Icon & Iluka. This will ensure clear delivery of complementary services across the sports marketing spectrum.
Earlier this month, the first example of the newly structured group, CSM Brazil, was launched in Rio de Janeiro. The Group’s other international offices will also go through the same transition in due course.
As well as looking ahead to opportunities around the 2014 World Cup and 2016 Olympic Games, CSM Brazil has recently won the right to represent the four biggest football clubs in Rio de Janeiro. The joining of Botafogo, Flamengo, Fluminese & Vasco to form the Cariocas group is a milestone in the history of football in the country, with the commercial interest of all four clubs being represented by CSM Brazil.
Jim Glover, Group CEO, CSM Sport & Entertainment, said:
“We continue to build the CSM Sport & Entertainment business and its geographical reach through a combination of organic growth and acquisition.
“Starting this process with our office in Brazil is natural given the country’s upcoming international sporting focus. Our presence in the country has been expanding and it is a great honour to have been chosen to represent Cariocas, the landmark union of the four Rio based football clubs.
“We are excited to continue defining the Group behind the four pillar brands and we aim to embed the structure into all of our current and future offices. This vision will place us at the forefront of integrated sport and entertainment marketing.”
The CSM Sport & Entertainment group comprises 670 employees worldwide across 15 offices in 13 countries including: Abu Dhabi, Adelaide, Auckland, Cape Town, Doha, Dubai, Glasgow, Hong Kong, London, Madrid, Melbourne, Moscow Paris, Rio de Janeiro and Tokyo. The client list includes globally recognised rights holders, brands and organisations across more than 40 sports.
These include:
• Rights sales and athlete management
• Consultancy, events and PR
• Event bidding
• Branding and brand experience
• Major event services, logistics and hospitality

Slingshot Sponsorship’s MD Jackie Fast has been named as one to watch at Media Week’s next generation of talent awards, 30 Under 30. Recognising the

next generation of talent in the industry, the award spotlights the emerging talent in the marketing and media industries.

Victoria Wood has joined the sports participation company Limelight Sports as Communications and PR Account Director. She originally worked for

Biss Lancaster and Tangerine PR on a number of consumer PR programmes for clients including, ASDA, Galaxy, and Wilkinsons. In 2009 she moved into sports PR and has worked for clients such as Meindl and Puma.

Garuda Indonesia and Liverpool Football Club have signed a three year partnership that will see one of Asia’s most rapidly growing brands become the Global Official Airline for Liverpool Football Club.
The partnership provides Garuda with access to Liverpool Football Club’s global brand awareness and international fan base which will enable the airline further opportunities to grow its business throughout the world.
Ian Ayre, Liverpool Football Club’s Managing Director, said: “Liverpool Football Club has a huge international following

and we are looking forward to working with Garuda Indonesia across many markets in order to capitalise on their rapid growth. It is an honour for us to be associated with a brand that has become a leading player in global aviation, and in particular, a brand that has its base in a region where we enjoy such a passionate fan base. Indonesia is an ambitious country with a rapidly growing economy which the Club has great affiliation with and where we hope to hold next year’s Pre Season Tour.”
Emirsyah Satar, President & CEO Garuda Indonesia, added:”As part of our continued efforts to build Garuda Indonesia into one of the global players in airline industry, this partnership provides us with great exposure in international markets. The global scale that LFC brings will support the initiative to increase exposure while LFC’s huge fan base all over the world enables us to introduce Garuda Indonesia and Indonesia in general to the world.”

Under Armour and Tottenham Hotspur Football Club have unveiled the how to save money on car repairs Club’s new home and away kits for the coming 2012/2013 Season. The new Tottenham Hotspur performance and apparel ranges are Under Armour’s first kit supply agreement with a Barclays Premier League team and represents the brand’s largest team sponsorship to date. The kit launch also marks the start of Under Armour’s five-year collaboration as technical partner to Tottenham Hotspur.

Barclays and the Premier League have agreed a three-year deal for Barclays to continue as the global title sponsor of the Barclays Premier League to 2016.
Wth a value of £40m a season to the Premier League, the deal will run for three seasons from 2013/14 to the end of the 2015/16 season.
The agreement includes the global title sponsorship of the Premier League and exclusive worldwide marketing rights, UK and international TV programme accreditation, extensive advertising rights, match day tickets and hospitality as well as joint community activity.
Barclays and the Premier League will continue the successful Barclays Asia Trophy tournament and the Barclays Premier League Trophy Tour that will next visit Africa and the USA.
The Barclays Premier League is broadcast for over

185,000 hours a season reaching 212 territories and over 650 million homes with a cumulative global audience of 4.7 billion.

Online and home shopping retailer Littlewoods, part of the Shop Direct Group, is the sponsor of ITV’s new entertainment format, Superstar, in a package conceived in partnership with Carat.
The deal, negotiated by ITV Commercial and Carat on behalf of Littlewoods, includes broadcast, online and mobile sponsorship.

The sponsorship began on Saturday 7th July 2012, in parallel with the programme launch at 7.25pm on ITV1.
Superstar is a new ITV series following Andrew Lloyd Webber on his nationwide talent search to find the rock superstar. The winner’s life-changing prize will be the leading role in a new arena tour of the legendary rock opera Jesus Christ Superstar which will open at London’s O2 arena. Auditions have taken place across the country and the most promising new talent will go through to the live shows when the British public decide who they want to be their next Superstar. Amanda Holden will host the series, and Dawn French and Jason Donovan will join Andrew as judges for the live shows.
Rob Honeywood, Sponsorship Manager, Carat said: “This fully integrated sponsorship is a fantastic opportunity for Littlewoods to connect with their target market as ITV debuts its new Saturday night with a strategic sponsorship programme that will connect with consumers at every touch-point from TV and online to mobile.”

comparethemarket.com will be the new sponsor of Coronation Street. The fully integrated three-year sponsorship package was negotiated by ITV Commercial and Newcast, ZenithOptimedia’s sponsorship and content division, on behalf of comparethemarket.com [http://www.comparethemarket.com ]. The exclusive on and off-air partnership will include broadcast, online, mobile and licensing elements, bringing both brands to as many fans as possible.
Coronation Street is the UK’s most popular soap, sitting at the heart of ITV1′s peak time schedule, attracting an average audience of 9.4m viewers for each of its five episodes every week. In 2012 a peak audience of 12.5million viewers, or 45% of the available TV audience, tuned in on January 23rd to

watch Becky McDonald’s dramatic exit from the show.
Simon Daglish, Group Commercial Director, ITV said: “We are delighted to be working with comparethemarket.com as a partner for Coronation Street. This is a long-term commitment from both parties around two of the most exciting and loved brands in the UK, which we believe will become the benchmark for partnerships going forward.”
Paul Galligan, Managing Director of comparethemarket.com said: “Coronation Street is one of Britain’s most entertaining and best loved TV shows and so we are delighted to be partnering with such a prestigious programme. We will be working closely with ITV to ensure this is a model partnership, utilising both on and off-air opportunities to take our brands to customers in new and exciting ways.”
Paul Constantine, Managing Partner at ZenithOptimedia said: “Coronation Street is the jewel in the crown of the ITV schedule and we are extremely pleased to have secured this partnership for comparethemarket.com in this highly competitive sector.”