UK credit card company Capital One has agreed a new four year title sponsorship with The Football League for its showpiece cup competition, the League Cup. From the start of the 2012/13 season, the 52 year old knockout competition will be titled the Capital One Cup.
Brian Cole, Chief Executive of Capital One UK said: “We are very excited about getting behind the Capital One Cup and we’re looking forward to working with The Football League, the clubs, the players and the fans to build something amazing.
“The Capital One Cup gives clubs, big and small, a chance to compete on the national footballing stage and we look forward to introducing ourselves to millions of football fans across the country.”
Football League Chief Commercial Officer, Richard Heaselgrave said: “This is terrific news for clubs and a great way to conclude what has been a memorable domestic football season.”
Capital One opened its UK HQ in Nottingham in 1997 and is now among the top ten credit card issuers in the UK with three million