The Football League has extended its partnership with Chevron Ltd, owner of the Texaco brand, the official Motor Fuel and Motor Oil Partner of the Championship until the end of the 2013/14 season. The three-year renewal takes the relationship to six seasons and will see participating Championship clubs receive funding towards the cost of first team travel.
The multi-million pound ‘opt in’ deal also includes designation, club inventory – including perimeter boards – and programme advertising for all participating clubs. Texaco will remain as sponsors of the online Fantasy Football predictor game for the npower Championship and receive an online package across participating club websites and The Football League website.
Kieron Kilbride, Director of Business Development at The Football League, said: “We are delighted to have signed a new three-year agreement with the Texaco brand. “This extension with one of our group of highly valued partners demonstrates the appeal of our partnership programme which offers brands unique access to both traditional and digital platforms.
“The Football League has a great track record of building long term partnerships and we are excited that we can now continue to work with the Texaco brand in engaging with millions of fans across England and Wales.”
Stuart McBride, Texaco Brand Specialist, said: “The Football League Championship remains a great fit for the values of our brand, and we are delighted to be continuing our relationship. A continuous programme of activity on forecourts, at the football grounds and in the media over the last three seasons has really helped to keep the Texaco brand profile high and ultimately drive customers to our forecourts. We are looking forward to building on the relationships we have developed with the clubs and their fans over the next three seasons.”