Saab has signed a headline sponsorship of a brand new cinema opportunity: The Nomad – Driven by Saab, a deal negotiated on their behalf by Carat Sponsorship with Pearl & Dean acting on behalf of Nomad Cinema.
The Nomad, a joint venture between The Lexi Cinema and Screen on The Green, is a roaming pop-up cinema experience set to tour 150 sites across the UK. Throughout the year an eclectic selection of inspiring, cult and guilty pleasure films, will be screened in locations both indoor and out, from castles and abbeys to theatres, ballrooms and country house estates.
As part of the package developed by Carat Sponsorship, Saab will also be showcasing a series of themed film events, bringing to life and celebrating its ethos of Independent Thinking, Swedish heritage and its spirit of innovation.
The the first major screening takes place at York Hall on May 20th and across the year the events are expected to attract more than 130,000 film lovers. Carat Sponsorship and Saab will be working closely with The Nomad to jointly market these events using a variety of traditional and more unconventional promotion.
Andy Beirnacki National Communications Manager at Saab commented:
“The Nomad is an exciting and engaging new way to experience cinema and sits well with Saabs own culture of challenging convention, so we’re pleased to be involved in this
innovative new venture.”