Hollis Sponsorship Bulletin

Tate Liverpool’s  forthcoming Nam June Paik retrospective, which opens on 17 December, is to be sponsored by Samsung Electronics Co., Ltd.  
Nam June Paik (1932-2006) was a video and performance artist, composer and visionary.  He transformed video into an artist’s medium, reflecting the pace of technological change during his lifetime and beyond.  This new exhibition, the first major retrospective since Paik’s death in 2006 and the first in the UK since 1988, will be enhanced by the use of Samsung’s latest technology.
Samsung is to provide a range of innovative products to support Tate Liverpool in realising this ambitious display, including the latest blu-ray home cinema HD projectors and 3D enabled LED monitors, which will enrich and enhance the visitor experience.  In addition, twenty-five Samsung personal MP3 players will allow the gallery to offer visitors an exclusive audio tour.  

Samsung has a longstanding association with the South Korean artist.  In 1988, Paik created The More The Better, a three channel video installation for the Olympic Games in Seoul.  The work used 1003 individual monitors, which were provided by Samsung.

David Song, Managing Director of Samsung UK & Ireland said: “We are proud to be sponsoring this new exhibition at Tate Liverpool. Nam June Paik was an innovative Korean artist using technology as inspiration for his work. Samsung’s Korean heritage and state-of-the-art technology make this sponsorship a perfect fit and will help bring this exhibition to life allowing visitors to celebrate Nam June Paik’s work.”
Andrea Nixon, Executive Director at Tate Liverpool said: “We are extremely grateful for Samsung’s support, which has allowed Tate Liverpool to fully realise this ambitious exhibition.  Samsung’s commitment to new technology and innovation echoes that demonstrated by Paik during his lifetime.”

Thomson Sport has signed a three-year sponsorship agreement to become Official Travel Partner of the NFL in the UK.  As well as offering official NFL travel packages to European fans, commencing with Super Bowl XLV in North Texas on February 6th 2011, Thomson Sport will have comprehensive sponsorship rights relating to the NFL’s marks and key events such as the International Series at Wembley and the Super Bowl.  In addition, the tour operator will operate NFL Holiday Hub, a holiday club giving fans access to discounts on a wide range of holidays and offers on a selection of other specialist activity brands such as Crystal Ski, Sunsail, Exodus, Thomson Worldwide & The Adventure Company.

The new agreement includes exclusive broadcast sponsorship of NFL coverage on Sky Sports and Channel 4 which began with Sky’s live coverage of the Thanksgiving triple-header on Thursday 25th November 2010. Thomson Sport will also become the sponsor of the NFLUK TV section on nfluk.com.

Marc Bennett, Managing Director of Thomson Sport Europe, said: “We are proud to have been awarded the NFL UK sponsorship and are excited at the opportunity to help make this sport more accessible to European fans. We will use our unrivalled knowledge and experience in many different sports to provide the NFL and fans with exceptional service.”

Marc Armstrong, Commercial Director of NFL UK, said: “We are delighted to be partnering with Thomson Sport as we further expand our portfolio of UK sponsors and we look forward to working closely with them in numerous areas over the next 3 seasons.  Thomson Sport’s experience across multiple sports will enable them to provide a valuable service to our fans in the UK and Europe”.

Thomson Sport is also Official UK Travel Agency Partner, Official Team Travel Supplier and Official Supporters’ Travel Supplier of Arsenal Football Club and an Official Travel Partner of the Scottish Football Association and Scotland Supporters’ Club.

Specialist brokers, Brownhill Insurance Group, are once again partnering with AXA Art Insurance in sponsoring London Art Fair, the UK’s largest Modern British and Contemporary art fair now in its 23rd edition.
AXA Art and Brownhill’s specialise in niche insurance for high value home owners as well as those with even a modest collection of art.

Global and national brands AEGON, British Gas, BT, MasterCard, O2, O!Karte, Philips and Specsavers were crowned winners at the 2010 ESA European Sponsorship Awards last week. MasterCard UEFA Champions League Sponsorship claimed the Multi-National Award, beating strong competition from Allianz Paralympic Engagement, G4S 4teen, and Castrol 2010 FIFA World Cup, who received Highly Commended for their global campaign.

A cultural winner for the Business to Business saw Philips’ sponsorship of the National Theatre in London receive recognition for what the judges described as a perfect example of effective sponsorship in this category.

This year’s awards saw the introduction of two new categories for Business to Community Low Budget and Business to Consumer Low Budget to accommodate the broadest range of sponsorship campaigns and provide recognition for smaller projects that proved extremely effective in meeting business objectives.

Other award winners were: BT – The Difference is You (Business to Employee), The AEGON Breakfast Club (Business to Community Low Budget), British Gas Pools 4 Schools (Business to Community), O2 Be The Difference/ Irish Rugby (Business to Consumer), O!Karte Riga Night Run and Specsavers – An Eye for Expertise (joint Business to Consumer Low Budget winners) and (Multi-National).

On winning the 2010 ESA Multi-National Award, Paul Meulendijk, Head of Sponsorship at MasterCard said: ‘We are so pleased to receive this accolade. It is very important to us to be recognised by our peers in the industry. Having an experienced panel of judges identify our campaign as the best in Europe is very gratifying’.

Entries for the Awards were received from 13 European countries and were all assessed by an independent panel of expert judges from across the continent. 

The judges discretionary ‘Highly Commended’ awards which were presented to campaigns in three categories. Winning the Highly Commended accolades were: Barclays Ball Kids (Business to Community), Guinness Premiership: Season 2009-2010 (Business to Consumer) and Castrol 2010 FIFA World Cup (Multi-National).

For full details of the Winners and Highly Commended campaigns, visit http://www.sponsorship.org/esa2009/awWinners10.asp

Land Rover will sponsor the Rugby World Cup 2011 in New Zealand and the Rugby World Cup 2015 in England.
Land Rover’s support of both tournaments extends the Company’s strong association with the sport .   In recent years, Land Rover has enhanced its role of Official Vehicle of England Rugby, Premiership Rugby and the UK’s Land Rover Premiership Rugby Cup with the additional sponsorship of the last three British & Irish Lions Tours to Australia, New Zealand and South Africa, as well as the forthcoming sponsorship of the Emirates Airline Dubai Rugby Sevens next month.
As part of the deal for both tournaments Land Rover will supply vehicles to support the organisers, teams and officials. It is the first time that the leading car manufacturer has been involved with Rugby’s showcase tournament.
John Edwards, Global Brand Director, Land Rover, said: “Today’s announcement marks a significant development in the partnership between Land Rover and Rugby.  The Company  is proud of its ongoing support of the sport from a grassroots level to the world class Game and it is fitting that the world’s finest all-terrain vehicles – sold in over 160 markets worldwide -  are now supporting the world’s ultimate Rugby competition.”
 “The International Olympic Committee’s decision to include Rugby in the Olympic Games from 2016 will have a hugely significant impact on the growth of the sport in emerging Rugby markets such as America, China and Asia.  This growth offers Land Rover a fantastic opportunity to further engage with our customers, and general sports fans across the globe.”
Rugby World Cup Limited Chairman Bernard Lapasset said: “We are delighted to be welcoming Land Rover to the Rugby World Cup family. This long-term partnership with one of the world’s most recognisable brands further enhances the enormous prestige and attraction of Rugby World Cup in the global market place.”
“Land Rover is a true champion of Rugby from community to elite level and we look forward to working closely with Land Rover to help promote Rugby around the world across the two tournaments.  Together we can reach out to new communities and audiences around the world.”

The Official Beer of the England Cricket team, Marston’s Pedigree, has just unveiled a new series of ads ready for the start of the first test match of the Ashes. 
The tongue-in-cheek ‘England has it campaign’, continues to focus on Pedigree’s heritage to deliver lines that the brand hopes will kick start the banter ahead of the first test in Brisbane.  Marketing manager Des Gallagher said: “As a long standing supporter of English Cricket we wanted to put together another campaign that really stokes the fires and gets people behind England and engaged with the series from the start. And with the Ashes taking place down under, providing a unique free on-demand service is important to keep the
The ads will launch in the Telegraph Sport on the 24th of November as part of a deal which sees Simon Hughes travel out to Australia to provide daily ‘Marston’s Pedigree Ashes Updates’ on Telegraph TV throughout the five test series.

The Hollis Sponsorship Awards team is delighted to announce that the BBC’s sports presenter Rob Bonnet will be presiding over the 2011 Hollis Sponsorship Awards.  For more detail on the Awards, please visit www.sponsorship-awards.co.uk.

Early bird deadline for the premier awards for the sponsorship industry, the Hollis Sponsorship Awards,  is the 17th of December, with the final deadline the 18th of January 2011. 

All entries will be submitted online this year.  Entries should be prepared offline and then uploaded to our new website – www.sponsorship-awards.co.uk.  Full details for entry can be found on site.  For help on preparing your entries, please do not hesitate to email info@sponsorship-awards.co.uk and we will come back to you immediately.

Devon and Somerset benefited to the tune of an additional £5million over the two days that the Tour of Britain was in the region, according to an independent survey carried out by economic consultation company Ekosgen.
 
Devon County Council and Somerset County Council co-hosted the two South West stages and despite poor weather, spectator numbers were on a par with last year with an estimated 225,000 people lining the routes from Minehead to Teignmouth and Tavistock to Glastonbury over the two days.
 
More than a million viewers watched the ITV4 highlights programme over the two days of the South West stages. And for the first time in the history of the race, it was also shown daily in Australia, New Zealand, Italy and South Africa – giving invaluable exposure to Devon and Somerset’s towns, coast and countryside.
 
It tops off another successful year of cycling in Devon following the return of the hugely popular Halfords Tour Series in Exeter in June. The city centre circuit race attracted 18,000 people who packed High Street, Queen Street and New North Road. This was the largest crowd at any of the venues over the ten rounds of the series, and generated around £320,000 for the local economy.
 
Councillor William Mumford, Devon County Council Cabinet Member for Economic Regeneration and Strategic Planning, said: “The Tour of Britain and Tour Series has again proven to be a massive draw which is great news for our local economy. Both events attracted significant numbers of visitors which will have benefited local businesses. The international coverage of The Tour of Britain is a massive boon in promoting our county as a place to visit. TV audiences couldn’t fail to be impressed by the amazing shots of Dartmoor, our stunning coastline and the Jurassic Coast World Heritage site, as well as our beautiful market towns.”

Financial spread betting company IG Markets has joined international cycling team Team Sky as an official sponsor. Team Sky will carry the IG Markets brand on the collar and seat of all team kit for the 2011 season, starting with January’s Tour Down Under in Adelaide, and all subsequent races including the Tour de France in July.
The partnership will take the team through 60 races, on four continents, over a nine-month season
Team Sky was created in February 2009 and started to compete on the road at the Tour Down Under in January 2010. The 29-strong squad of riders includes the British trio of Bradley Wiggins (triple Olympic gold medal winner), Geraint Thomas (Olympic gold medallist) and Ben Swift (Under-23 European Track Championship gold medallist). The team won 22 races in its first season and entered its debut Tour de France last summer.
Tim Howkins, Chief Executive of IG Group, said: “Cycling is currently going through a renaissance. We hope that our commitment to Team Sky will help them continue their pursuit for success.”
Dave Brailsford, Team Principal for Team Sky, added: ‘To start our second season with a world-leading partner in IG Markets is great news and a real testament to both our ambitions and achievements to date. We are pleased to welcome them into the team and onto our kit.’