Aviva, the world’s sixth largest insurance group, has announced a new partnership with the National Theatre as sponsor of National Theatre Live in cinemas in the UK and worldwide.
The sponsorship agreement will run for three years and is a significant investment in the National’s initiative to broadcast live performances of plays to cinemas and performing arts venues around the world. The first season was seen by 180,000 people on 320 screens in 22 countries.
The second season of NATIONAL THEATRE LIVE begins this autumn and features new NT productions of Hamlet, Fela!, Frankenstein and The Cherry Orchard. For the first time, the season will also include two collaborations with other British theatre companies: Complicite and the Donmar Warehouse, whose productions of A Disappearing Number and King Lear will be filmed respectively at the Theatre Royal, Plymouth and at the Donmar.
Sally Shire, Global Brand Development Director, Aviva plc said: ‘We’re delighted to be supporting National Theatre Live, bringing the best of British theatre productions to international audiences in the comfort and convenience of their local cinemas. As the world’s sixth largest insurance group, Aviva is well-placed to share the National Theatre’s ambition to grow this innovative programme in scale and stature. We look forward to seeing audiences increase over the coming season and enjoying the ‘National Theatre experience’ on the big screen.’
Nicholas Hytner, Director of the National Theatre, said: ‘We are hugely grateful to Aviva for their support. We could not have initiated the experimental pilot season of National Theatre Live without Arts Council investment; its success has now enabled us to attract a generous corporate sponsor. I very much look forward to a long and exciting international collaboration.’
National Theatre Live performances are filmed live in high definition and broadcast via satellite to over 300 cinemas around the world, live in Europe and some US cities, and time-delayed in countries further afield. There are over 90 venues in the UK alongside venues in the USA, Canada, Australia, South Africa, Scandinavia and Europe. The performances at the National are nominated in advance to allow cameras greater freedom in the auditorium.