BT has made a long term commitment to Paralympic sport in the UK, helping to secure a lasting legacy for the country’s Paralympic athletes through the London 2012 Paralympic Games and beyond.
BT will continue to support the British Paralympic Association (BPA) after the London 2012 Paralympic Games, for the period 1 January 2013 until 31 December 2016, supporting ParalympicsGB athletes as they compete in Sochi in 2014 and Rio de Janeiro in 2016.
As part of the agreement, BT is working with the British athletes to create communications services to enhance and support their training and team interaction. BT has secured the highest level of sponsorship rights and benefits including association with the ParalympicsGB team, tickets and hospitality rights at the Paralympic Games of 2014 and 2016 and at other official Paralympic events, and branding and recognition across BPA marketing materials.
BT is a long term supporter of the BPA and was the association’s first commercial partner when it was founded in 1989. BT is the Official Communications Services Partner to the London 2012 Olympic and Paralympic Games. BT is also title sponsor of the BT Paralympic World Cup, the largest annual international multi-sport competition in elite disability sport. The event is taking place in Manchester from now until the 31st of May 2010, and features BT Ambassadors Oscar Pistorius and Liz Johnson.