British Airways has signed up as official airline of the England 2018 World Cup Bid and is partnering with football hero Gary Lineker OBE to rally the nation to back the bid.
As England 2018 ambassador, Gary unveiled the British Airways aircraft that will fly the England 2018 bid book to Zurich, home of FIFA. The Airbus A319 aircraft will sport a giant black and white football on its nose. The bid book represents England’s formal proposal to FIFA and sets out the country’s vision for hosting the World Cup.
British Airways launches its campaign by flying the England 2018 team to FIFA’s headquarters on May 13, to officially hand over the bid book to President Sepp Blatter. The value in kind partnership will allow the England 2018 team to fly around the globe to meet with key figures in world football as they seek to earn the right to stage the tournament in England. In December, British Airways will fly the England 2018 team into Zurich for the final presentation to FIFA.
Willie Walsh, British Airways CEO, said “It’s our goal to support the bid campaign to bring the World Cup to England in 2018. We have a world-class airport in Heathrow Terminal 5, and the infrastructure for transport, accommodation, security and stadiums to stage a global event in this country. We look forward to playing our part in backing the bid.”
There will also be an opportunity for British Airways customers to back the bid by providing their messages of support in Terminal 5 in the coming weeks. These will be reproduced on the livery of the plane taking the England 2018 bid to FIFA’s headquarters in December.