Super League’s title sponsor, Engage Mutual Assurance, has agreed a deal that will extend its sponsorship of Engage Super League until the end of 2011. On the eve of the new Engage Super League season, which kicks off on Friday night, Engage Mutual have decided to take up the remaining one-year option on their existing contract with Rugby League’s elite competition.
Welcoming the decision, the RFL’s Chief Executive Nigel Wood said: “The timing of Engage’s decision could not be better as we all gear up for what will be the closest and least predictable Engage Super League season of all.”
Wood said that although clubs were not immune from the economic downturn, the sport and the Super League clubs were well placed to flourish: “The salary cap continues to have a positive impact across Engage Super League while sponsorship from progressive companies like Engage Mutual Assurance and the licensing system have each brought the stability clubs need to grow their businesses.”
Rugby League is reported to be in good health, particularly in London where participation levels are at record levels and unprecedented numbers of people are playing the game at all age groups and levels.