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SMG Insight has released its SportsIndex 2017 Annual Report, the fourth in a series of annual reports comparing the UK public’s perception of 60 leading domestic and international sports events. Covering 17 sports sectors simultaneously, SportsIndex measures all 60 events across a range of 16 metrics on a daily basis, including buzz, impression, quality, reputation, brand awareness and consideration.
SMG Insight’s report ranks events by buzz score – the net difference between the amount of positive news and negative news heard by respondents about an event during a 12 month period. In-depth analysis and year-on-year comparisons provide a detailed picture of where the 60 events sit in the current sporting landscape, whilst the ‘Summary by Sport’ section examines results by sporting category.
Five new events enter the Top 10: whilst Rio reigns supreme as the Summer Olympic and Paralympic Games take the top spots, other new entries include:
For more information and to download the report, please click here