Rooting For BRUT - Joe Root Becomes Ambassador

Men’s grooming brand BRUT has signed England’s Test captain, Joe Root, as its new ambassador. Joe Root will line up alongside England fast bowler Jimmy Anderson who has extended his deal with BRUT after a successful year in 2016. 

As part of this year’s campaign Joe Root will hero the BRUT Sport Style range and Jimmy Anderson will champion the BRUT’S Original range. Fans will be asked to choose ‘Whose side are you on, #TeamJimmy or #TeamJoe?’ via social and digital channels.

To complement the ambassadorship BRUT has partnered with The Telegraph to bring cricket fans an exclusive Jimmy Anderson column ahead of each England Test this year. As part of this partnership, BRUT will have access to Apple News inventory across multiple publishers. And both Root and Anderson’s images will be used on multiple BRUT in-store promotions and on gift packs.

Annabel Williams, Unilever Marketing Manager – Europe, said: “BRUT has always been synonymous with sport and these two ambassador partnerships further strengthens the brand’s heritage.”