PepsiCo becomes Official Soft Drinks and Official Snacks Partner of Silverstone

PepsiCo has agreed a new five-year partnership with Silverstone, becoming the venue's Official Soft Drinks Partner and Official Snacks Partner. The agreement covers Silverstone's annual events programme, which attracts more than two million visitors each year, including the Formula 1 British Grand Prix, British Grand Prix MotoGP™, the British Touring Car Championship, CarFest and Christmas at Silverstone. Carlsberg Britvic will support the delivery of PepsiCo's beverage portfolio as part of the partnership.

The partnership includes six activations each year across Silverstone's major events. It was launched at the 2026 Formula 1 British Grand Prix with:

• Gatorade's Run the Circuit experience.
• Doritos' Taste the Thrill activation and Doritos Loaded food offering.
• Pepsi's House of Treats beverage activation.

The agreement expands PepsiCo's presence in UK motorsport and adds one of the country's highest-profile venues to its sponsorship portfolio.