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OVO Energy has agreed title sponsorship of the Women's Tour 2017 and Tour of Britain 2017. The new title sponsorship will see the events named the OVO Energy Women's Tour and the OVO Energy Tour of Britain; and, for the first time, the leader's jersey will turn green. OVO Energy will also sponsor the 2017 Tour Ride, which gives amateur riders the opportunity to take on the challenge of a route inspired by the Women's Tour.
As a part of the announcement, all three previous Women's Tour Champions – Lizzie Deignan (Boels Dolmans), Lisa Brennauer (Canyon//SRAM) and Marianne Vos (WM3) headline the provisional start list and will line up in Daventry on the 7th June.
Chris Houghton, Managing Director, OVO Energy, said: "We believe in providing fairness for everyone, championing renewable approaches to energy, and using smart technology to make life simpler and better for all. Cycling is an intrinsically sustainable and innovation-led sport - with cyclists themselves generating millions of watts of power each day across Britain and adopting cutting-edge technology to manage and measure performance.
"Our partnership with the Tours began last year in Bristol and we're thrilled to have expanded our involvement to become the title sponsor of the Women's Tour and Tour of Britain, helping to enable a "free-to-view” sporting event to be brought to more fans across the country.”