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O2 and AEG recently renewed their agreement for music and entertainment venue, The O2. The deal secures O2 as The O2’s naming rights partner for a further ten years.
The renewed partnership will see customers benefit from more early access to tickets for shows at The O2 and double the number of tickets for O2 customers will be available via Priority Tickets, ensuring booking access 48 hours before general release. Both O2 and AEG will make joint investments to ensure O2 customer spaces, arena access and in-venue experiences are improved. These include providing high density O2 Wifi throughout the entire venue, facilities to host more customers and their guests pre-show, as well as the recently announced 205,000sq ft. designer outlet village, currently under construction and due to open in late 2018.
New technology installed in the arena will track and analyse crowd movements. Information such as calories burned, noise generated by the audience, as well as the most popular moment of the night based on the crowd’s response, will be shared with fans to allow them to relive their experience and share it with friends via social media.
O2 and AEG’s partnership dates back to 2005, when a deal was signed to turn the Millennium Dome into The O2. Opening its doors to the public in 2007, the venue has been officially crowned as the most popular arena globally in terms of ticket sales every year since. Celebrating its tenth birthday in June this year, over 60 million people have visited The O2 and almost 20 million tickets have been sold for shows ranging from music to sport to live entertainment.
Commenting on the deal, Mark Evans CEO at O2 said: “We are incredibly proud of our highly successful partnership with AEG that has made The O2 into the internationally renowned music and entertainment venue it is today. Over the past ten years our work together has set an industry gold standard and it will continue to do so for the next ten years.
Paul Samuels, Executive Vice President of AEG Europe said: “Together AEG and O2 have created the world’s most popular music and entertainment venue, now celebrating its 10th year of operation. From signing the deal back in 2005, O2 have become a significant and transformative force in the music business and our partnership has enabled countless benefits and experiences for their customers and all music, sports and entertainment fans.
We’re thrilled they’re committing to The O2 once again and know it will enable the venue to become even better for fans and the artists that play here. The O2 would not be the success it is without the support and commitment of our partners.”
The deal was negotiated by AEG Global Partnerships, the team responsible for all sponsorships and partnership activations across AEG’s businesses in the UK and Europe.