London.Bet becomes Official Betting Partner of Charlton Athletic

London.Bet has signed a new partnership with Charlton Athletic, becoming the club's Official Back of Shorts and Betting Partner for the 2026/27 Sky Bet Championship season.

As part of the agreement, the London.Bet logo will feature on the back of the men's first-team shorts across the home, away and third kits, including goalkeeper strips, throughout all league and cup fixtures.

The partnership also delivers significant brand exposure at The Valley, including LED advertising, big screen branding, hospitality presence, matchday programme advertising and digital visibility across the club's official channels. The collaboration will also include a programme of fan activations, social media content and community initiatives throughout the season.