IRONMAN Secures arena Sponsorship For Second Year

Swimming and accessories brand arena has extended its commitment to triathlon by signing, for the second year running, as Official Swim Sponsor of the IRONMAN European Series. The 2017 series features 52 events, including 13 IRONMAN and 18 IRONMAN® 70.3 races, among them the 2017 Mainova IRONMAN European Championship in Frankfurt. 

Commenting on the deal, arena’s General Manager of Sales, Luca Belogi, said:  “The series gives great exposure for our aquatic products, and last year we partnered with over 30 events in 11 countries.”

arena and IRONMAN first teamed up as partners for the 2016 IRONMAN European Series which attracted over 85,000 registered athletes, 50,000 volunteers, nearly 1.7 million spectators.