Huffman Joins CSM As GM Of North American Motorsport Practice

Sport and entertainment specialists CSM has appointed Ashlee Huffman to the role of General Manager of its motorsport practice in North America. CSM is responsible for creating and managing successful partnerships primarily in  NASCAR, IndyCar, Formula 1, MotoGP and Formula E.

Huffman joined the business in 2004, working globally across a number of its key clients including BP Castrol, Crown Royal, Hisense, Jaguar Land Rover, Lilly Diabetes, Mazda and Verizon. Before joining CSM, Huffman spent time working for the National Collegiate Athletic Association (NCAA) and the United States Auto Club.

Her appointment is aligned to CSM’s ongoing global reorganisation of its individual agencies under a single, unified brand.

In 13 months, CSM has grown from 80 employees to almost 400 employees in North America. This growth strategy has included a number of notable acquisitions in addition to JMI, including LeadDog Marketing Group, award-winning integrated agency, SJX Partners, a property representation business, JHE Production, the Charlotte-based live eve