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The Hollis Awards are the ‘Oscars ‘ of the sponsorship industry in the UK

Rob Mason

IMG Consulting International

Huggity

 

Huggity creates highly engaging, 360º, multibillion pixel images of crowds taken at events and allow fans to find themselves, tag their position and share it on social networks with their family and friends.

 

Huggity has developed a new Post Event Marketing Tool, which allows brands to extend their exposure and maximise ROI on event marketing spend by recreating the excitement of the fan experience online by engaging on social media channels, after the event. 

 

To engage fans Huggity creates FanPics - 360º, multibillion pixel images of crowds taken at an event and allow fans to zoom, find themselves, tag their position and share it with their family and friends on facebook. 

 

Each tag made by user is posted to their facebook news feed and visible on walls of all their friends, multiplying impressions in facebook newsfeed by a number of friends thus extending the reach of promotional message and engaging audiences who didn't attend the event.  

 

You can see an example here: www.aviva.ie/fanpic 

 

Huggity works with such brands as MTV, Swatch, Vodafone, Oxegen and Football Association of Ireland and AVIVA. 

 

Full presentation of the solution and case studies: http://bit.ly/Huggity-Presentation

And to see a presentation of what Huggity offers, please click here http://vimeo.com/32158181

 

 

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